Evaluation Question 4) Who would be the audience for our media product?

I believe that our core target audience would be men, from 15 to 26 years of age. We typically expected women to not wish to view the whole film if asked, and most men to say they would, however, we subsequently found that we would infact attract both.

This bar chart confirms to us about our decision for age range for our film as 20 out of 21 classmatess would watch the rest of the film if asked. Also, of the 21 asked, 10 were male and 11 were female.

The first decisions for the making of the film was which genre we would focus on. We decided to create an almost hybrid genre of crime and action. Using the questionnaire as a tool we can tell what our audience thought the genre would be.

This bar chart shows that most opted for genres chosen was crime and action, which was our aim.

We also wanted to see what certificate people expected our film to be, we had a rough idea of Certificate 15. The results of this question is shown below.

The majority was infact 15, as if it was 18, then we would lose a key audience because anyone 15-17 would not be able to purchase/view the film. Also if it was 12, then adults will think it is a child's film, and have no interest in it. We are happy our audience themselves would expect it to be a certificate 15 because it allows the film to be of interest to a huge core market, therefore giving us a larger audience, and a larger revenue as a byproduct of this.