Evaluation Question 5) How did you attract/address your audience?

We are targeting an audience of males and females aged 15-26. We made sure we had the main conventions of crime and action in our piece. This was done by evaluating the genre, as detailed in a previous post, such as for action we realised it had to have:chase scenes, fast camera shots, use of guns, drugs and cars. And we made sure our film used these expected properties well, however we had to put in a twist/snag in the story to keep the audiences interest peaked. This also simultaneously created a hybrid genre, a USP (Unique Selling Point) and if we were to make the film in its entirity, a possible advantage over other competition, i.e. other films.

To keep ourselves well within the conventions of action and attracted the audience we needed/wanted, was to have one standout piece of footage, within the film, in our case the chase scene through the alleways and the bridge to the finale. This was poured over immensely, we used non - diagetic music in the background, this creates an aura of suspense, and keeps interest on the film. We then countered this by managing to use diagetic sounds to see if it would force a response from our audience and also to make the film seem real, such as the ambient car noises heard on the bridge very long/estabilishing shot on the A13 road, and the wheel spinning noise when the car drives away.

To further our venture into our conventions was to clearly show the drug dealer and the junkie dealing what could be seen to be drugs, as a shot of drug dealing is arguably common in action/crime films/dramas .Although this shot is over in seconds, it sets the scene for the film, that dodgy dealings are going on, and that something more is happening than just drugs. Furthermore, when CID1 brings the the drug dealer to the ground, he restrains him with handcuffs, and asks him one straight question, we could compare this as similiar to a conventional interrogation scene, which could arguably be essential in any action/crime film/drama wishing to do well, as it presents oppurtunitys for story unravelling and the typical good cop/bad cop scenario.

One way we attracted the audience to our film and made it unique was the use of camera shots we used. One question within the questionnaire was 'What did you most like about our film?' We found that the majority of answeres were the rande of creative shots. The most popular shot of the film (found by the audience feedback questionnaire) was the establishing shot across the bridge.

From the results from the questionnaire we were able to conclude that we had addressed/attracted the correct target audience since, almost, everybody said that they would like to watch the remainder of our film, 'In Deep.'